These final two components are likely related to each other and form the "meat" of the rumor.
The emergence of specific keywords and trends indicates how the internet facilitates the formation of communities around shared interests or identities. These online spaces can offer support, foster connections, and create a sense of belonging.
Tabloid-style framing used to increase click-through rates. By positioning the leak as a byproduct of relationship drama or a "revenge" scenario, aggregators tap into voyeuristic curiosity.