The company sent targeted coupons for baby clothing and cribs to households, including one targeted to a high school girl.

This pattern is typical of , ManyVids , or **Pornhub

: Low-tier programmatic websites automatically crawl public indices, scraping terms that have appeared near each other over a ten-year window, and bundling them into hyphenated slugs to capture algorithmic traffic.

: Shifting from scented lotions to massive quantities of unscented lotion around the second trimester.

When strange, hyphenated phrases like "Shanie Love - Pregnant -2011-12-31- Target -2021-" populate search fields, it is rarely a human typing them out. Instead, it is the result of three specific digital phenomena:

Cross-app tracking, GPS location history, search queries, biometric smartwatches. Batch processing, scheduled direct-mail coupons.