: Running commentary throughout the film ensures viewers understand the ironic intent behind every cliché.
With the advent of AI text generation (like ChatGPT and local Malayalam LLMs), the genre is changing. Authors now use AI to generate "what if" scenarios at scale. You can now find "Choose Your Own Adventure" style Kambi spoofs, where the reader decides whether the hero from Aavesham remains loyal or breaks character.
The rise of this genre is closely linked to the of the late 1990s and early 2000s in Kerala.
Building a character from scratch takes time. By spoofing Mohanlal’s character from Narasimham , the author gets 45 minutes of character development for free. The reader instantly feels the nostalgia and the established moral compass of the hero. The fall from that grace is the actual spectacle.