Undoubtedly the most anticipated project is the tentatively titled Raaka (formerly known as AA22xA6). This magnum opus brings together the colossal talents of Telugu superstar Allu Arjun and celebrated director Atlee, known for the Shah Rukh Khan blockbuster Jawan . Deepika Padukone has been brought on board as the female lead, a role that Atlee has described as "crucial" to the film's massive narrative.
However, her most futuristic media move is arguably her partnership with Meta. In late 2025, Padukone became the first Indian celebrity to voice the assistant across six countries, including the United States and the United Kingdom. Available in Indian English, her calm, expressive, and globally trusted voice now guides users through their digital interactions, seamlessly placing her brand into the daily lives of millions. This venture is a masterclass in personal branding, successfully bridging the gap between the analog glamour of Hollywood and the inevitable rise of artificial intelligence.
Direct engagement with fan art and fan-generated content, turning passive viewers into active community participants. 3. Global Fashion and Luxury Brand Endorsements
: Deepika redefined hydration for a younger generation with her #DrinkItUp 2.0 campaign for Bisleri. The vibrant, carnival-inspired ad film features a high-energy track and sees Deepika celebrating a lifestyle where "hydration meets celebration." She brings her signature cool and stylish vibe to a product that is a household staple, making it appealing and trendy.