In addition to her podcast, Malaika has been collaborating with popular social media platforms to create engaging content. She has partnered with YouTube to create a series of fitness and wellness videos, and has also been a part of several Instagram Live sessions, sharing her expertise on topics ranging from fitness to mental well-being.

Fraudsters frequently pose as associates of Malaika Arora to steal money. In a real case reported in March 2024, a con artist pretended to be a film director working with Malaika Arora to cheat a travel firm. The criminal managed to swindle by claiming he needed to exchange money for a foreign shoot with the actress.

Unlike traditional cinema stars who rely entirely on box-office releases, Arora built an enduring brand through popular media lifestyle curation. She decoupled celebrity status from the silver screen by transforming herself into a multi-hyphenate icon:

Prior to this, film music and dance were often separate entities. Malaika’s presence made the choreography the star. She patched the gap between listening to a song and watching a song. This single performance forced Indian popular media to recalibrate: suddenly, the "special song" was not filler; it was the main event.

Her specialized OTT series, Moving In With Malaika , offers a curated look behind the scenes.