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RV returned to Mumbai six months later. He rejected three big-budget masala films. Instead, he signed a tiny, dialogue-free independent film shot in the backwaters of Kerala. He co-produced a documentary on the dying touring talkies . And every year, during the monsoon, he goes back to that tent cinema, sits next to Babu, and watches the audience instead of the screen.

In short, for a Hindi film to be a true success in Kerala, it now needs to be an exceptional event or feature significant cross-cultural appeal. www kerala mallu masala com exclusive