Showcases fluid, personal, human, and expressive typography.
For designers, typographers, brand strategists, and students, the keyword "Logotype Michael Evamy" represents more than just a product listing on Amazon. It represents a taxonomy of modern visual communication. It is the definitive, encyclopedic autopsy of the wordmark. Logotype Michael Evamy
by Michael Evamy is widely considered the definitive visual encyclopedia of text-based identity design. Published by Laurence King Publishing, this essential corporate reference guide contains more than 1,300 international typographic identities from roughly 250 top design studios worldwide. While graphic designers frequently use abstract symbols, Logotype shifts the focus entirely to wordmarks, monograms, and single-letter corporate marks—the unique spaces where verbal language and visual art collide. The Core Philosophy of the Book Showcases fluid, personal, human, and expressive typography
Michael Evamy is a highly respected British design journalist, author, and copywriter. He has spent decades documenting the evolution of corporate identity, graphic design, and architecture. It is the definitive, encyclopedic autopsy of the wordmark
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