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Viewers donate small amounts (₩1,000 to ₩5,000, roughly $1–$4 USD) not to make the creator rich, but to fund a specific "mission" (e.g., "If you reach ₩50,000, eat Jjajangmyeon tonight"). This creates a low-stakes, high-loyalty environment. No one is expecting a mansion tour; they are expecting a live reaction to a delivery chicken order. The global media landscape is undergoing a massive shift