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Marvel changed the game, but the "universe" concept has spread everywhere. From the "Wizarding World" to the "John Wick" universe, franchises are the only safe bets. Hollywood no longer makes movies for adults; it makes "IP" (Intellectual Property) for global audiences. The story isn't the product; the franchise is the product.

Three major forces drive the production and consumption of modern media. Technological Innovation frolicme161209juliaroccastickyfigxxx10 best

To understand the scope of this landscape, it is essential to define its core components: Marvel changed the game, but the "universe" concept