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Zattoo’s strategy of building a more flexible and scalable platform was further accelerated by the acquisition of in May 2025. That acquisition brought in the Media Integration Platform (MIP), a key piece of technology that Zattoo then expanded upon. By September 2025, Zattoo had announced new front-end options for the MIP through partnerships with Appolica , Dotscreen , and Logituit . These partnerships mean operators can now create customized, brandable apps much more quickly and affordably, using either pre-built templates or a software development kit (SDK).

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2. The Role of WMV (Windows Media Video) in Modern Streaming These partnerships mean operators can now create customized,