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Older codecs split video frames into 16x16 macroblocks to process them. HEVC introduces Coding Tree Units (CTUs), which can process blocks up to 64x64 pixels. This allows the encoder to compress large, visually similar areas of a frame (such as smooth studio backdrops or consistent lighting) much more effectively, leaving more data available for high-motion or high-detail segments of the video. 3. Improved color and texture retention