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Inflight entertainment (IFE) has evolved from a luxury perk into a core element of the passenger experience. All Nippon Airways (ANA), Japan’s largest airline, stands at the forefront of this transformation. By blending traditional Japanese hospitality (omotenashi) with cutting-edge popular media, ANA has created a distinct entertainment ecosystem. The airline successfully leverages anime, Hollywood blockbusters, domestic television, and gaming to keep passengers engaged at 35,000 feet. 1. The Core Strategy of ANA Entertainment Content