A key strategy was using platforms like TikTok to build a large, organic following with safe-for-work content (e.g., dances or cooking) and then directing that audience to their OnlyFans page for exclusive adult material.
From that moment on, Chloee’s 2023 content strategy became defined by what she called Instead of haul videos, she posted "What I ate today" reels that often just featured leftovers. Instead of makeup tutorials, she posted side-by-side comparisons of her "Pinterest inspo" versus her actual reality (a smudged eyeliner and a cat knocking over her ring light). onlyfans 2023 chloee mae and alexandra lexi lee high quality
Joint projects offered existing subscribers novel content variations, preventing subscription fatigue. A key strategy was using platforms like TikTok