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Rai signed with beauty giant L'Oréal Paris in 2003 as a global ambassador. For over twenty years, she spearheaded their international campaigns. Her annual walks on the Cannes Film Festival red carpet as a L'Oréal representative became major global media events, driving fashion headlines for weeks. Historic Brand Endorsements

Rai made her debut at Cannes in 2002 alongside director Sanjay Leela Bhansali and co-star Shah Rukh Khan for the screening of Devdas . What began as a promotional appearance turned into a multi-decade partnership. Shortly after, she became the first Indian actress to serve on the Cannes jury in 2003 and signed on as a global brand ambassador for cosmetics giant L'Oréal Paris. Viral Fashion Moments aishwarya rai ki xxx best