Rokeach M. -1973-. The Nature Of Human Values. New York New! Free Press ✧ 【Fast】
“A enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence.”
The Foundations of Axiology: A Comprehensive Review of Milton Rokeach’s The Nature of Human Values (1973) “A enduring belief that a specific mode of
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A simple but powerful tool ranking 18 terminal and 18 instrumental values—still used in cross-cultural studies, political psychology, and consumer research. Frameworks that vehemently protect private property
Frameworks that vehemently protect private property, free enterprise, and individual liberty, accepting economic inequality as a natural byproduct of a free market.
Core Theoretical Framework: Terminal vs. Instrumental Values