By the end of 2025, major K‑Pop agencies—including SM Entertainment, JYP Entertainment, The Black Label, and Source Music—had declared an industry‑wide “zero‑tolerance policy.” Agencies are now pursuing perpetrators across international borders, using court orders in the United States to force overseas platforms to disclose the identities of anonymous abusers. Source Music revealed that individuals who created deepfake videos on Telegram have received prison sentences, demonstrating that criminal penalties are becoming real.
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As deepfake technology continues to evolve, it is essential to critically examine its applications in K-Pop and other areas of media production. By doing so, we can better understand the implications of this technology and develop strategies to mitigate its potential negative consequences. By the end of 2025, major K‑Pop agencies—including