Shopping is now a social activity, with live-stream shopping on platforms like Shopee and TikTok Shop serving as daily entertainment. Fashion: "Skena" Subcultures and Thrift Culture
Indonesian youth culture is a vibrant "hybrid" of deep-rooted local values and global digital trends. With approximately 64 million young people (20% of the population) , the current generation is navigating a unique space where modernity meets tradition 1. The Digital Frontier: Social Media & Memes Shopping is now a social activity, with live-stream
Indonesian youth are redefining what it means to be digitally native, spending an average of 8 to 10 hours online daily. They do not just consume global internet culture; they localized it. Shopping is now a social activity